There have always been talks about a studio/ collaborative space in the arts district of St. Pete. The dream of building out a space where collaboration & creativity happen effortlessly. It’s not always that easy to define or validate a new company// brand launch.
When we made the final decision to take over the 2621 building, the team rapidly started to renovate the new venture while creating a new brand. The process forced us to answer a lot of questions.
Why are we doing this & what purpose does it serve?
Why is it good for the city?
How do we compliment our neighbors?
What does we make & how do we make it?
These were important questions to answer before the dust settled.
And there was a lot of dust…