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The Carriage Before the Horse

Updated: Oct 26, 2023

There have always been talks about a studio/ collaborative space in the arts district of St. Pete. The dream of building out a space where collaboration & creativity happen effortlessly. It’s not always that easy to define or validate a new company// brand launch.



When we made the final decision to take over the 2621 building, the team rapidly started to renovate the new venture while creating a new brand. The process forced us to answer a lot of questions.






  • Why are we doing this & what purpose does it serve?

  • Why is it good for the city?

  • How do we compliment our neighbors?

  • What does we make & how do we make it?







These were important questions to answer before the dust settled.




And there was a lot of dust…









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